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Beyond the Uniform | Elijah Crane: SEALs to ABC's Shark Tank & Bottle Breacher

Posted by Aarynn Rae on

Bottle Breacher Found and CEO, Eli Crane, sat down with Justin Nassiri from Beyond the Uniform to discuss what it was like starting his own business while on Active Duty, how he decided to make the transition to civilian life and run Bottle Breacher, and how Shark Tank impacted his journey.

Eli's goal was always to continue serving his country once he took off his uniform; Bottle Breacher has given him this opportunity. Eli is a Navy SEAL gone Entrepreneur. To get there, he faced many challenges, failing time and time again. His scrappiness, resilience, and need to provide for his family kept him going. In the interview, Eli touches on having to convince his wife, Jen, that they would sell Bottle Breachers for a living; although she may have thought he was perhaps around one too many explosions and that he may be a crazy, she supported him through and through, and helped him build the empire we know today. Listen to Beyond the Uniform's interview with Eli and learn about Bottle Breacher's journey to present day operations beyond the uniform. 

BTU: Elijah Crane: SEALs to ABC's Shark Tank & Bottle Breacher

BTU: Elijah Crane: SEALs to ABC's Shark Tank & Bottle Breacher

Why Give Up a Stake in Your Business? Because 20 Percent of Something Is Worth More Than 100 Percent of Nothing

Bottle Breacher founder and CEO, Eli Crane, has just published his second riveting article on Entrepreneur that deals with the dilemma, and often the downfall, entrepreneurs face when giving up a stake in their company. He writes "[the mistake] happens most frequently during negotiations with investors, when an entrepreneur is at a crossroads but resists giving [...]

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Shark Tank Survivors – Speaking At The Military Influencer Conference

If you have ever watched a single Shark Tank pitch, you know that the Sharks are relentless in picking apart a business and will not hesitate to dig into the minute faults presented. While Military members are no strangers to war, the Shark Tank is an entirely new battlefield. Sometimes, however, there emerges a business [...]

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3 Ways to Run Your Business Like a Military Special Operator

As a new writer for Entrepreneur, Bottle Breacher Founder and CEO Eli Cane recounts his lessons learned in his SEAL days and how they apply to business. He has proven that in place of a business degree, training as a Special Operator proves equally as, if not more valuable to running his ship. The 3 tactics [...]

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New University of Arizona Conference Focuses on Retail Entrepreneurship

Each spring, the University of Arizona’s Terry J. Lundgren Center for Retailing holds its annual Global Retailing Conference, where top-level executives hear about the latest retail trends from industry luminaries like Vera Wang and Tommy Hilfiger. Lundgren Center director Scott Hessell wanted something different, focused on retail entrepreneurship — and more conducive to shorts and [...]

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The Loadout Room: Open your beer with a .50 Cal Bottle Breacher

The guys at the Loadout Room know a thing or two about badass gear because they've used it a time or two. Their favorite way to breach a cold one after a long day? Our .50 Caliber Bottle Breacher.Having defended this great nation for almost a century, the .50 caliber BMG is now the most [...]

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Bullets of Freedom and the Power of A Mission Bullets of Freedom and the Power of A Mission

Bottle Breacher is a business on a mission: a mission to give back to veterans. Former Navy SEAL Eli Crane co-founded Bottle Breacher with his wife Jen in 2012 while he was still on active military duty. Giving back to non-profits, military, and veterans is very important to Bottle Breacher as a business, which is [...]

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Father's Day Gift Guide | Breacher Up!

The Loadout Room has chosen their favorite Father's Day Gift Guide item: the Bottle Breacher. With our large selection of badass gifts to choose from, there's a 100% chance that you will be the envy of your siblings if you get your dad a Bottle Breacher. If your dad is anything like mine, he loves grilling, [...]

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Economic Impact | Arizona: Bottle Breacher by Google

Economic Impact by Google featured one company from each state to highlight their story in Google's annual report. This year, Bottle Breacher was the top pick for Arizona!Touching on Bottle Breacher's beginning, this Economic Impact report touches on how we got started, how Google has helped us get to where we are today, how we [...]

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What Have You Done For Me Lately???

It's been a while since my last post. I've been busy developing our new line of products for 2017 and doing everything in my power to promote and grow our young company. I like to tell people I'm keeping my foot on the gas. Many people will make the claim that business [...]

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