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If there is one thing I have learned in this new chapter of my life as an entrepreneur, it is that I know even less than I thought I did about business. I'm a huge believer in instinct and having a vision. I also believe that rock solid strategies and high level planning are vital. All of that being said, you don't have jack squat until you roll it out there, take off the training wheels and expose it.
I am very blessed to have a couple amazing business mentors, and one of the repetitive themes I have noticed them pass down to me is the importance of testing. You test your new products, you test your marketing campaigns, you test your team members and so much more. Why? Because you rarely know the answer. You may have a hunch or an intuition about what demographic is going to be buying your product and when. You might believe that your new product line up is going to crush it. You also just know that the initial price point you are offering up on your new line is well within the suggested retail price for your customers. You might be blown away by the conference call you just got off with this hot new SEO firm that was just highly recommended to you. These are just a few of the issues that we are all currently dealing with. Unfortunately, there is only one way to know for sure. Test it!
If you are like me and have a ton of weaknesses, then there are going to be certain things you will not be able to test by yourself. At some point, you will have to bring in outsiders to test out many of the operations and systems in place at your business. This can often be scary and embarrassing, exposing yourself and your ignorance to their specialty, but it is absolutely necessary to improve and make gains. While they are testing your stuff, guess what you are doing? You are testing them. You are fact-checking their analysis. Are they being honest, or are they telling you what you want to hear? Test them.
This testing can be as easy as moving that marketing post from 6 p.m. to 7 p.m. in the evening or lowering your price point from $39.99 to $34.99. We have seen major improvements with very minor changes. Sometimes it is changing up the header in your email blast. It might mean postponing your launch date of a new product until you have worked out that final bug.
Would you like to know who else is great at helping you test? Your customers are! Create a poll. Ask them what they think. Ask them how you can improve it. Ask them what they would pay for it. It works but only if you test it.
At the end of the day, this all starts with a little self-awareness and some humility. You have to look yourself in the mirror and say, "You know what, I'm really not 100 percent sure about this. Let me do some testing to see what produces ROI."
Often, we are our own biggest enemies when it comes to the success of our products, our strategies and our businesses. We start to think for just a second that we know what we are doing and become rigid. I know I have been guilty of it.
The bottom line is this: Stay humble, be flexible and keep on testing.
Bottle Breacher Donated To Over 280 Nonprofits In 2017Giving back to non-profits, especially military and Veteran charities, is one of Bottle Breacher's most important roles. Because of our customers and fans, Bottle Breacher was able to donate to a record-breaking 281 events and groups in 2017. Thank you all for sharing and supporting our Veteran [...]
Writing in another article for Entrepreneur.com, Eli shares these entrepreneurs that share a passion for overcoming challenges and continuing to use their skills and talents to support their families and their communities.With the wind down of two major U.S. military campaigns, there are hundreds of thousands of veterans streaming into the private sector looking to turn [...]
This year marks the 3rd Annual Veteran Awards. Known as the Oscars for Veterans, the Vettys was created to recognize Veteran excellence. This year's awards ceremony featured the likes of Montel Williams, Jake Tapper, Anne Heche, Nate Boyer, and Shoreh Agdashloo. Of the unannounced presenters this year, our very own Founder and CEO Eli Crane had [...]
Fox News released everything hunters, outdoorsman, military and first responder families need to get ready for the inaugural ball drop on New Year's Eve. Other than the loved ones you spend the day with, these are a few key things you'll want to make sure you have handy for the big day. Making the list is [...]
Did you catch us on Fox & Friends?? In December we had the honor of being the first company featured on Fox & Friends week-long segment for Veteran Owned & Operated Businesses. To see our segment, click here to see the excitement of the anchors as Eli and Jen introduce the year's newest products from the [...]
If you missed the Bottle Breacher feature on Fox Business, we have you covered. On the segment, founders Eli and Jen Crane discussed how Bottle Breacher was named, products, and the Trump Administration's new tax cuts for small businesses.For the owners, it's not just about building a business; it's about stimulating the economy at home from [...]
It's easy to stop at any department store in town and pick up another pair of socks or cologne for the guy in your life. I hope that this Christmas you made it a special one by supporting one of the hundred of Military Spouses or Veteran Owned businesses. Humans on the Homefront wants to [...]
We had the pleasure of crossing paths with a few incredible people in 2017, one of them being NewBostonPost's Kyle Reyes of New Boston Post: that path was built on an America-loving, gun-toting, mutual love for freedom. As is customary at Bottle Breacher, we shared with Kyle a few of our products. In turn, we became [...]
What will give you the biggest ROI? Investing in your people. - Eli, on his article on Entrepreneur.comMost people that know me well understand that I am really not great at anything in business. I am absolutely horrible with technology and accounting. I don't have a fancy MBA, and I'm totally confused by Snapchat and why it [...]