“Fact: If you run businesses for long enough, you will experience a down turn down or two. Sometimes we call them rough patches or a drought but it basically means your business and your sales are headed in the wrong direction. It usually means you are not growing; you are doing the exact opposite you are shrinking. This spot many of us have found ourselves in is not ideal but it is common so you better know what to do when it happens to you.” -Eli Crane
Read about his 5 steps here.